Perception Analyze

Kristin Apple Apps Tips : Apple's Wallet

With Apple's Wallet on the iPhone (formerly Passbook), you can digitize and use discount cards, airline tickets, cinema cards and other customers on iPhone and IPad.

What is Wallet?

The wallet is a free iOS app for iPhone and iPod touch, which has been available on iPhone since iOS 6. You can find some apps for wallet in this article. The app, you can add all kinds of tickets, customer cards, and coupons. Think for example:

• Cinema tickets
• Boarding passes for public transport and air travel
• discount Coupons of Shops
• Shop chain and supermarket customer cards
• The app will show all items like cards, as you have them in your wallet. Previously, the app also had the look of a leather wallet with cards, but in IOS 7, Apple switched to a sleek view, as shown on the left side.

You can add physical cards to Wallet with your iPhone's camera. These cards must contain a unique barcode. Apps can directly link to Wallet, and it is also possible to add maps via Safari.

Wallet and Apple Pay

Payment service Apple pay also uses Wallet. Your digital payment cards are then shown in the app, after which you can pay with it using the NFC chip in the iPhone 6s and newer devices. More about the operation of Apple Pay and how it works, read our article about Apple Pay.

Apps with Wallet support

There are already the necessary apps with built-in Wallet support, although the offer is not spacious. We'll explain a few:

The official Apple Store app (link) uses Wallet. If you make an appointment for the Genius Bar at the Apple Store or you can save your appointment in the app. This is also true if you register for workshops and events.

With the official KLM app (link) You can book a flight and see your bookings and flight details. If you check in online, you can also get your e-boarding pass in the app. No more searching for your boarding pass, because you always have it with you.

With the Expedia app (link) you book hotels and tickets for air travel. Tickets you've booked can easily be saved in your iPhone.

Booking (link) is the most extensive website for finding hotel accommodation. From the app, you can reserve immediately and save your reservation via Wallet.

Groupon (link) is a favorite app that maps out discount deals at a variety of different stores. If you redeem your rebate using the app, you can save it in the app.

The official app of Pathé (link) also has support. This means that your cinema tickets that you buy via the app are stored in Wallet immediately. Instead of a paper card, you can show your iPhone.

With OV balance (link) You use the app to show the balance of your OV-.

Eventbrite (link) is a popular service used for organizing (major) events. The iPhone app allows you to store the access ticket of an event for which you have registered immediately in Wallet.

Food Competition by Perception Analyzer Powers

We’re no strangers to pitch competitions. After all, our dials have been used to judge everything from Food Network Star to The Celebrity Apprentice. But every once in a while, we land upon a competition that just seems to be tailor-made for our Perception Analyzer dials.

This is the case with the upcoming event Green Living Competition. The event organizers were even thoughtful enough to hold it in our backyard, here in Portland, Oregon. In fact, according to organizers, the event will have the unique Portland flair. 

Twenty finalists will get 4-minutes each to present their living healthy plan and a supplemental three minutes of Q & A from the panel and audience of approximately 300 who’ll be using the PA dials to score each presentation.

The top ten winners split the funding pot. Additionally, a panel of experts will be continuously rating each presentation Moment-to-Moment. Similar to the lines that CNN shows during its coverage of the presidential debates and State of the Union, rating results from the panel will be displayed in real-time as data lines on the venue’s IMAX screen. 

This competition is a different type of pitch competition,” explained Coates. “This isn’t about finding one diamond in the rough. It’s about supporting the Portland startup community. Ten Portland startups will be walking away with the cash to help them grow and get to the next level.”

“We wanted it to be egalitarian rather than having one person win the money,” Friess added. “So, by selling tickets through [crowd-funding site] CrowdSupply, the Pitchlandia team is able to pool enough money to help seed a new wave of Portland-based startups.”

“Having the dials in the hands of our audience brings a unique entertainment and engagement quality to the event. Every audience member will play a critical role in selecting and validating the winning startups. It’s truly a crowd and community centric event.”

“This event can not only impact 10 people’s lives, but everyone involved in making those winning ideas take shape, “ added Friess.

“Seeing people’s ideas have legs and having the community get behind it is what I hope to see,” Added Coates. “I’d like to see everyone prosper from it. We have to drive the startup ecosystem into the community. Then, when businesses grow, they start hiring people and the community will benefit from that.”

Corporate Blogging Survey

There is a survey on how a personal blogger that lately become a corporate blogger. For that reason we interviewed a blogger Andrew Harrington from Blender Versus. Here are our questions and his answers:

1) Why do you blog for your company?

I blog as a means of providing existing and potential clients information that will be of value to them in hopes they will then want to learn more about what my company offers and either explore working with us or refer us to others when appropriate.

2) What goals did you set for the blog?

No specific goals other than to enjoy the process of blogging (which I do), provide valuable information and insights to existing clients and attract the attention of potential new ones.

3) What is your favorite article you ever posted in your blog?

my favorite blog post that I eve published is an article with topic What If the Cheaper Ninja Can Defeat the Powerful Vitamix? I assume it was a very detailed article which helped lot of people realize the important to have better understanding how the tool like a blender can support your green living style.

4) How do you think your blog fits into your company's communications strategy?

Quite well. We are a relatively small company and without a large marketing budget, most of our corporate communications are rather grassroots. Blogging allows for a greater reach and more flexible tone than most other mediums because I am able to reach anyone on the Internet and change my message, tone and focus at any time.

5) Tell me about the publishing mechanics of your blog. How often do you publish? How do you decide what to publish? Any special publishing techniques?

I try not to set any artificial goals so as not to post just for the sake of posting. Ideally I like to update the blog daily, but that is not always realistic. Some days there is just nothing that I would consider blog-worthy and other days I just don't have the time. I usually decide what to publish based on what I see, read, hear, think and discuss with others on a daily basis. Based on how those things parallel with the focus and categories of my blog, I'll decide what I think my readers and potential readers will want to see. It's a gut-feel really and I jot down ideas all the time. Some make it into the blog and others never develop.

I also try to have a balance of what I see as the three main types of posts - straight links to posts by others (where I have little or nothing of substance to add, but feel the content will be of interest to my readers), links to posts by others with the addition of my input and unique content based on items I find or topics that I think will be of interest to my readers.

6) Who writes the blog? Who contributes to the blog on a regular basis?

I am the primary writer, though others in my company do occasionally post when we are writing about something specific to their areas of expertise.

7) Have you achieved your original communications goals?

While I don't yet have the reach I'd like, the blog is only four months old and we're getting there. Readership is increasing daily as a result of other bloggers linking to me, me linking to them and new readers finding my blog through search engine searches of keywords and phrases that match my posts.

8) Were there any any unexpected communications or learning consequences as a result of publishing your blog?

Only that I am now able to touch people worldwide with the click of a mouse. While our website has always offered one-way contact, blogging offers two-way communication that is tremendously valuable. I am always amazed when I receive comments and emails from readers around the world who discovered my blog and have a similar point of view or, even better, a unique contrasting view. I have also personally (and professionally) benefited from the new circle of friends and acquaintances I have made through blogging.

1) Why do you blog for your company?

I blog as a means of providing existing and potential clients information that will be of value to them in hopes they will then want to learn more about what my company offers and either explore working with us or refer us to others when appropriate.

2) What goals did you set for the blog?

No specific goals other than to enjoy the process of blogging (which I do), provide valuable information and insights to existing clients and attract the attention of potential new ones.

3) What is your favorite article you ever posted in your blog?

my favorite blog post that I eve published is an article with topic What If the Cheaper Ninja Can Defeat the Powerful Vitamix? I assume it was a very detailed article which helped lot of people realize the important to have better understanding how the tool like a blender can support your green living style.

4) How do you think your blog fits into your company's communications strategy?

Quite well. We are a relatively small company and without a large marketing budget, most of our corporate communications are rather grassroots. Blogging allows for a greater reach and more flexible tone than most other mediums because I am able to reach anyone on the Internet and change my message, tone and focus at any time.

5) Tell me about the publishing mechanics of your blog. How often do you publish? How do you decide what to publish? Any special publishing techniques?

I try not to set any artificial goals so as not to post just for the sake of posting. Ideally I like to update the blog daily, but that is not always realistic. Some days there is just nothing that I would consider blog-worthy and other days I just don't have the time. I usually decide what to publish based on what I see, read, hear, think and discuss with others on a daily basis. Based on how those things parallel with the focus and categories of my blog, I'll decide what I think my readers and potential readers will want to see. It's a gut-feel really and I jot down ideas all the time. Some make it into the blog and others never develop.

I also try to have a balance of what I see as the three main types of posts - straight links to posts by others (where I have little or nothing of substance to add, but feel the content will be of interest to my readers), links to posts by others with the addition of my input and unique content based on items I find or topics that I think will be of interest to my readers.

6) Who writes the blog? Who contributes to the blog on a regular basis?

I am the primary writer, though others in my company do occasionally post when we are writing about something specific to their areas of expertise.

7) Have you achieved your original communications goals?

While I don't yet have the reach I'd like, the blog is only four months old and we're getting there. Readership is increasing daily as a result of other bloggers linking to me, me linking to them and new readers finding my blog through search engine searches of keywords and phrases that match my posts.

8) Were there any any unexpected communications or learning consequences as a result of publishing your blog?

Only that I am now able to touch people worldwide with the click of a mouse. While our website has always offered one-way contact, blogging offers two-way communication that is tremendously valuable. I am always amazed when I receive comments and emails from readers around the world who discovered my blog and have a similar point of view or, even better, a unique contrasting view. I have also personally (and professionally) benefited from the new circle of friends and acquaintances I have made through blogging.