As part of our efforts to support the Super Bowl ad ratings work we're doing in partnership with KGW NewsChannel 8 and their partner stations across the country, we filmed this news segment with KGW Business Reporter Joe Smith. David and I did our best to provide some background on Slidermetrix, which is powering the Super Bowl ad ratings feature, and context around the ratings and results.
Here's the segment that aired on KGW:
The Super Bowl ad ratings feature is live now with all the pre-released ads up and available to view and rate. To check it out go to KGW's Rate the Super Bowl Ads page.
And, just for fun, here are a couple of behind-the-scenes shots from the filming done onsite here at Dialsmith.