Much like during the 2008 election cycle, CNN is once again relying on the Perception Analyzer by Dialsmith to gauge real-time reactions from undecided voters in 2012. And when the President took the big stage at the Democratic National Convention, Perception Analyzer was front-and-center. CNN aired a segment of the President’s nomination acceptance speech with an overlay graphic powered by Perception Analyzer, showing the real-time feedback from a focus group of North Carolina undecided voters who used dials to gauge their real-time approval or disapproval of what the President was saying.
"In their [27 undecided voters'] hands, they held electronic audience reaction [Perception Analyzer] dials, twisting them back and forth to record their approval or disapproval second by second, giving instant feedback and real-time ratings of the speech."
The Perception Analyzer by Dialsmith has a proud history of being part of every US election cycle for nearly 30 years. Learn more.