Dialsmith proudly provided Perception Analyzer services to help PSU's Advertising Campaigns class take the win in a national ad campaign for the National Highway Traffic Safety Administration (NHTSA) under the Department of Transportation (DOT).
Conducting a focus group at the Dialsmith offices PSU tested various campaign ideas with parents of tweens (tweens = childres ages 8 - 12). The Perception Analyzer was used to evaluate the campaign ideas and pne clear winner emerged.
PSU's "Have You Hugged Your Tween Today?" campaign uses an illustration of a parent's hug to coorolate to a child being protected by a seatbelt. The campaign went on to win in a competition of six universities.
Congratulations to Prof. Dickinson and his class.