Perception Analyzer Dial.Log

Introducing Dialsmith - new home of the Perception Analyzer

For the next act in its rich 25-year history, the Perception Analyzer^® has a new home at Dialsmith, LLC. Dialsmith is a company founded by me, David Paull. I have been running the Perception Analyzer's business under MSInteractive for the last nine years and in order to continuing growing the Perception Analyzer product and service, this is the right time for the business to expand under new ownership.

In addition to continuing to serve worldwide clients in our
traditional markets, Dialsmith is actively working with our partners on our real-time judging and scoring method, ISX - Instant Scoring eXperience. We also have some new service offerings under development and will be releasing the next version of Perception Analyzer software in early Q1 2010.

For those of you who work with us and rely on the Perception Analyzer as a core part of your business, I want to thank you for your continued business and support and assure you that we will not miss a beat in meeting your needs. And for those who have questions or are interested in learning more about what Dialsmith and the Perception Analyzer can offer, we'd love to hear from you.

My favorite London Underground stop

Dial Testing President Obama's Healthcare Speech to Congress

Democracy Corps has a summary and video overlay of the dial testing conducted for President Obama's healthcare speech to congress on September 9. The Perception Analyzer was used for the dial test, which included closed-ended categorical and attitudinal questions as well as continuous, moment-to-moment feedback from 50 independent and weak partisan voters in Denver, Colorado. Read the overview and watch the video and learn more about moment-to-moment dial testing and political research utilizing the Perception Analyzer.