Jim over at Manage This posted an interesting riff yesterday on ads that take a risk and make you think. It seems he's a sucker for the cerebral and asked for other ads or slogans that make you think.
Well, I've got one that I believe takes a risk, but doesn't make you think AT ALL and I love it anyway. It's the Hillshire Farms GO MEAT! ads, and specifically Bang Bang Choo Choo Train.
People who know me know I am somewhat obsessed with this commercial and recommend I seek professional help. But I think it's just perfect. The environment (a private jet) for people to be discussing, let alone singing about, lunch meat is absurd and quickly catches your attention. The colors are vibrant and the pace is fast. And here's where I lose a lot of people - the song is catchy and really quite funny. I mean, "They roast the turkey with the honey, then slice it up - it's money!" How perfect is that?!? Not to mention, "Bang bang choo choo train, eat lunch meat on the aeroplane." That's gold, Jerry. Gold!
GO MEAT!
While that's a much more direct approach than the cerebral advertisements the at I also like, I agree that the Hillshire Farms ad is great! It's got the other trait in advertising that draws my attention - the playfully odd.
There's also another advertisement style that gets my attention, but not in a positive brand association way. In a move that's much akin to a garish flashing internet banner ad, the new Comcast commercial drives me absolutely batty. The drab song sung by disinterested people is a lame attempt at tapping indie music. The song just stinks, and the whole ad makes me like Comcast less - not exactly the desired outcome from their ads.
Posted by: JimK | March 11, 2009 at 02:46 PM