As I mentioned previously, MSInteractive and the Perception Analyzer have been undergoing a brand and website makeover and I am happy to say the website and new brand identity have been launched.
The MSInteractive website homepage now features a Flash demonstration where visitors may interact with a Perception Analyzer dial. The website is also divided into the four main areas in which the Perception Analyzer is most commonly used: Market, Media & Public Opinion Research; Litigation & Trial Consulting; Events & Meetings; Education & Academic Research. There is also extensive information on the system software, hardware, applications and uses, history of the methodology, and ways to work with us.
Our goal was to effectively and efficiently explain what the Perception Analyzer is all about and how clients may work with it (and with us). As with anything like this, it's been a long road, but we're certainly pleased with the end result and hope it serves our clients and partners well.