AARP uses the Perception Analyzer to better understand "How She Will Decide"
As part of its 50th anniversary celebration, AARP
teamed up with iVillage to create the dynamically interactive town forum – “How
She Will Decide” – on February 1, 2008, at the historic Alex Theatre in
Glendale, California. To learn about how important topics will shape the way women will vote in the upcoming presidential election, hundreds of women from all walks of life were invited to
express their opinions and be engaged by forum moderator Val Zavala and panelists
Ron Brownstein, political director for Atlantic Media Company; Frank Luntz,
political consultant and author of Words that Work; Nancy LeaMond, AARP
Group Executive Officer and Director of the Divided We Fail initiative; Donna
Addkison, political consultant and pollster; and Paula Madison, Executive Vice
President of Diversity, NBC Universal.
Each of the 400 women were given a Perception Analyzer dial as
they arrived and used it to give feedback and register their opinions in real-time during the event.
Such involvement became the focal point of the event as audience opinions were
instantly generated and displayed on large projection screens.
“The goal of our event was to engage the audience and involve them in a two-way conversation to discuss the issues,” said AARP Research Director, Jeffrey Love. “Using the Perception Analyzer did just that.”
The event may be watched in its entirety at iVillage.com.
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