Trump World

According to The New York Times, Donald Trump is launching a new bimonthly magazine this fall called Trump World with the focus to be on "his personal interests." According to the editor and publisher, the magazine will "feature Mr. Trump's business and real-estate advice, as well as helpful hints on spending the riches that result."

I'm not sure I'd need hints on spending riches (were I to have them) but I must say, Donald Trump is the master of a consistent branding. Like him or not, he is nothing if not always on message. For that I say bravo and whether or not I do so in public, I will definitely be checking-out the magazine, if for no other reason than to stock-up on tips for when the trucks full of cash start motoring to my house.