Airport Oasis

New York day spa, Oasis, is teaming-up with JetBlue Airways to offer a full service spa at the JetBlue terminal of JFK airport. Treatment times will even be coordinated with arrivals and departures.

From my perspective, what is so interesting about this is the blending of a high-end NY spa with a low-cost airline. Many (if not most) people who fly JetBlue don't do so because they can't afford other airlines, they do so because they appreciate the low fares and level of service for which JetBlue has become known. These are people who will still drop some cash on a nice spa treatment for themselves, especially when it is custom fit into their travel schedule. The spa opens around Labor Day and it will be interesting to see how it is received.

Thanks to one of my new favorite blogs, Right This Way (the Fodor's blog), for the link.