Must read article from Wired on how the media consumption behavior of 18-34 males is changing the world advertising and how companies sell to us.
« 90-second Television Commercials | Main | Trump World »
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83455ee4669e200d83456785969e2
Listed below are links to weblogs that reference Advertising: Reinvented:
» Are “Boys” lost to advertisers... from Marketing Playbook
Perception Analyser highlights a recent Wired Article "The Lost Boys." Read the whole thing but there is a great little summary called “Gone in 30 Seconds.” Basically: • "Young men (18 to 34) are tuning out broadcast TV …... [Read More]
» Where all the Men 18-34 have gone from Radio Marketing Nexus
We all know Men 18-34 are watching less TV. This picture makes it pretty clear where these folks are going, and the answers are: Videogames and Internet. Note the very small role played by "listening to music," Radio folks. [Read More]
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Please, send me the price of the Perception Analyzer.
Thanks
Posted by: Claudio Pla | March 22, 2005 at 06:02 PM