Advertising: Reinvented
Must read article from Wired on how the media consumption behavior of 18-34 males is changing the world advertising and how companies sell to us.
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» Are “Boys” lost to advertisers... from Marketing Playbook
Perception Analyser highlights a recent Wired Article "The Lost Boys." Read the whole thing but there is a great little summary called “Gone in 30 Seconds.” Basically: • "Young men (18 to 34) are tuning out broadcast TV …... [Read More]
» Where all the Men 18-34 have gone from Radio Marketing Nexus
We all know Men 18-34 are watching less TV. This picture makes it pretty clear where these folks are going, and the answers are: Videogames and Internet. Note the very small role played by "listening to music," Radio folks. [Read More]
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Please, send me the price of the Perception Analyzer.
Thanks
Posted by: Claudio Pla | March 22, 2005 at 06:02 PM