Advertising - What's To Come?

Heath over at FC Now offers a partial transcript of a panel discussion from Ad:Tech discussing the future of advertising and the issues facing television, print and online venues. Panel members were:

John Battelle, visiting professor at UC-Berkeley
Michael Tchong, founder of Trendscape
Lenny Baker, CFA for Saloman Smith Barney/Citigroup
Martin Niesenholtz, CEO for New York Times Digital