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DIAL.LOG, published by Dialsmith, is a blog for marketers, market researchers and Perception Analyzer^® users.  Here you will find news, information, opinions and an on-going dialog on topics such as advertising, marketing, customer experience, market research and mass media. We'll also cover what's going on at Dialsmith, with the Perception Analyzer, and ISX Scoring.

We encourage you to share your thoughts and opinions by using the comments link at the bottom of each post.  You may also contact us directly by clicking the email address to the left.  Your comments, questions and suggestions are welcome and appreciated.

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You knew the job was dangerous when you took it, Fred.
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