New online research approaches—like the one Dialsmith is partnering with Invoke Solutions to deliver—are nix-ing the need to play "Let's Make a Deal" with your research.
A classic dilemma researchers often face is deciding what kinds of insights—qual or quant—are best suited to meet their research objectives. (Want to see what’s behind door #1 or door #2?) Adding to the challenge, researchers continue to get pinched by increasingly demanding client expectations for bigger and more diverse sample, faster turnaround times and so on. Well, never fear researchers... new technology is here.
Earlier this year, Dialsmith teamed up with Invoke Solutions to deliver a webinar that showcased an innovative approach that integrates Invoke's online Large-Scale Focus Groups with online dial testing powered by Perception Analyzer Online. The webinar gave viewers the opportunity to observe a live research event in action and get a feel for what researchers can get out of teaming up these complimentary tools.