We’re all familiar with that classic dilemma, “What do you get the guy who’s got everything?” Well, the question certainly comes to mind when viewing the latest round of iPhone commercials. I mean how do you market something that’s already selling at a record pace (6 million sold in the first weekend and 39 million to date)?
It seems the answer, as far as Apple is concerned, is… by sticking with what brought you here. If you’ve seen the latest iPhone 6 ads, you've probably noticed the familiar look and feel. As AdWeek noted, “The brand seems to be calling back to the Get a Mac days of good-natured ribbing.”